HEALTH AND BEAUTY EXPO- JACOB JAVITS CENTER

SEPTEMBER 2005 Science Vs Beauty Do Consumers Differentiate ?

Dr Mir Was amongt the most elite in the cosmetic and skin care industry. Including Estee lauder, Elizabeth Arden,

Perscriptives cosmetics. Dr Mir was asked to lecture on the topic of Science vs Beauty, do consumers truly differentiate ?

She discussed whether the marketing skin care creams by large cometic companys as medication or alternatives to medical treatments have pursuaded the consumer to purchase more. Dr Mir spoke to a packed auditorium.